9780989646130-0989646130-How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

ISBN-13: 9780989646130
ISBN-10: 0989646130
Edition: 2nd ed.
Author: Fabian Geyrhalter
Publication date: 2016
Publisher: Brandtro
Format: Paperback 122 pages
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Book details

ISBN-13: 9780989646130
ISBN-10: 0989646130
Edition: 2nd ed.
Author: Fabian Geyrhalter
Publication date: 2016
Publisher: Brandtro
Format: Paperback 122 pages

Summary

How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity (ISBN-13: 9780989646130 and ISBN-10: 0989646130), written by authors Fabian Geyrhalter, was published by Brandtro in 2016. With an overall rating of 4.3 stars, it's a notable title among other Commercial (Marketing, Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship, Graphic Design) books. You can easily purchase or rent How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity (Paperback) from BooksRun, along with many other new and used Commercial books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $3.97.

Description

This book will guide you through the steps necessary to build a brand from the ground up:

Step 1 (Chapter 1): Create a brand platform
Step 2 (Chapter 2): Devise a brand name
Step 3 (Chapter 3): Design your brand's identity
Step 4 (Chapter 4): Craft your brand atmosphere touch points

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don’t have any customers or marketing outreach and—obviously, since you just launched a new offering—you have no legacy or advocates?

The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.

In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

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