9780971146877-097114687X-Errett Lobban Cord: His Empire, His Motor Cars

Errett Lobban Cord: His Empire, His Motor Cars

ISBN-13: 9780971146877
ISBN-10: 097114687X
Edition: First
Author: Borgeson, Griffith
Publication date: 2005
Publisher: Automobile Quarterly
Format: Hardcover 280 pages
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Book details

ISBN-13: 9780971146877
ISBN-10: 097114687X
Edition: First
Author: Borgeson, Griffith
Publication date: 2005
Publisher: Automobile Quarterly
Format: Hardcover 280 pages

Summary

Acknowledged authors Borgeson, Griffith wrote Errett Lobban Cord: His Empire, His Motor Cars comprising 280 pages back in 2005. Textbook and eTextbook are published under ISBN 097114687X and 9780971146877. Since then Errett Lobban Cord: His Empire, His Motor Cars textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description

E.L. Cord was first and foremost a salesman, both of products and of himself. In 1924, after achieving great success as an automobile distributor, Cord became the man with enough talent and panache to lead the Auburn Automobile Company out of its slumber. By 1929, Auburn sales had increased 15-fold and Cord was the head of an empire. His Cord Corporation owned Lycoming Mfg. Co. (engines), Limousine Body Co. and Central Mfg. Co. (auto bodies), Century Airlines, and Duesenberg, among others. Cord's philosophy of automobile design (and salesmanship) might be summed up in two words: Novelty Sells. Though mechanically ordinary, his Auburn models, with outstanding styling and clever paint combinations, were hot sellers. Cord oversaw the introduction of the fabulous Model J Duesenberg, a car whose combination of size, cost, performance, and style was and is unmatched in American automotive history. His most novel car was the rakish Cord L-29, the first American production car to feature front-wheel drive. All this and more is told of America's true renaissance man, E.L. Cord, in the original and complete biography of the man behind the Auburn, Cord and Duesenberg lines. The luxurious presentation includes 280 over-sized pages containing more than 500 rare illustrations, photographs and documents.

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