9780815393474-0815393474-Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

ISBN-13: 9780815393474
ISBN-10: 0815393474
Edition: 2
Author: Okumus, Fevzi, Altinay, Levent, Chathoth, Prakash, Koseoglu, Mehmet Ali
Publication date: 2019
Publisher: Routledge
Format: Paperback 356 pages
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Book details

ISBN-13: 9780815393474
ISBN-10: 0815393474
Edition: 2
Author: Okumus, Fevzi, Altinay, Levent, Chathoth, Prakash, Koseoglu, Mehmet Ali
Publication date: 2019
Publisher: Routledge
Format: Paperback 356 pages

Summary

Acknowledged authors Okumus, Fevzi, Altinay, Levent, Chathoth, Prakash, Koseoglu, Mehmet Ali wrote Strategic Management for Hospitality and Tourism comprising 356 pages back in 2019. Textbook and eTextbook are published under ISBN 0815393474 and 9780815393474. Since then Strategic Management for Hospitality and Tourism textbook was available to sell back to BooksRun online for the top buyback price of $ 2.32 or rent at the marketplace.

Description

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:

  • A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
  • New features to aid understanding of the application of theory, and spur critical thinking and decision making.
  • New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.
  • Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

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