Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

Acknowledged authors Burnett, Ken wrote Relationship Fundraising: A Donor Based Approach to the Business of Raising Money comprising 384 pages back in 2002. Textbook and eTextbook are published under ISBN 0787960896 and 9780787960896. Since then Relationship Fundraising: A Donor Based Approach to the Business of Raising Money textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

• Implement creative approaches to relationship-building fundraising
• Avoid common fundraising errors and pitfalls
• Apply the vital ingredients for fundraising success
• Build good relationships through marketing
• Achieve a greater understanding of their donors
• Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
• Prepare for the challenges of twenty-first century fundraising