9780765636065-0765636069-Advertising and Public Relations Research

Advertising and Public Relations Research

ISBN-13: 9780765636065
ISBN-10: 0765636069
Edition: 2
Author: Donald W. Jugenheimer
Publication date: 2014
Publisher: Routledge
Format: Paperback 376 pages
FREE US shipping on ALL non-marketplace orders
Rent
35 days
from $20.57 USD
FREE shipping on RENTAL RETURNS
Marketplace
from $31.58 USD
Buy

From $31.58

Rent

From $20.57

Book details

ISBN-13: 9780765636065
ISBN-10: 0765636069
Edition: 2
Author: Donald W. Jugenheimer
Publication date: 2014
Publisher: Routledge
Format: Paperback 376 pages

Summary

Advertising and Public Relations Research (ISBN-13: 9780765636065 and ISBN-10: 0765636069), written by authors Donald W. Jugenheimer, was published by Routledge in 2014. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales, Public Relations, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Advertising and Public Relations Research (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $10.55.

Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book