Advertising and Public Relations Research

3.5
ISBN-13: 9780765636065
ISBN-10: 0765636069
Edition: 2
Author: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
Publication date: 2014
Publisher: Routledge
Format: Paperback 384 pages
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Book details

ISBN-13: 9780765636065
ISBN-10: 0765636069
Edition: 2
Author: Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel Bradley
Publication date: 2014
Publisher: Routledge
Format: Paperback 384 pages

Summary

Acknowledged authors Donald W. Jugenheimer , Larry D. Kelley , Jerry Hudson , Samuel Bradley wrote Advertising and Public Relations Research comprising 384 pages back in 2014. Textbook and eTextbook are published under ISBN 0765636069 and 9780765636065. Since then Advertising and Public Relations Research textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 20.35 or rent at the marketplace.

Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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