9780763789282-0763789283-Health Care Market Strategy: From Planning to Action

Health Care Market Strategy: From Planning to Action

ISBN-13: 9780763789282
ISBN-10: 0763789283
Edition: 4
Author: Eric N. Berkowitz, Steven G. Hillestad
Publication date: 2012
Publisher: Jones & Bartlett Learning
Format: Paperback 358 pages
FREE shipping on ALL orders
Marketplace
from $16.65

Book details

ISBN-13: 9780763789282
ISBN-10: 0763789283
Edition: 4
Author: Eric N. Berkowitz, Steven G. Hillestad
Publication date: 2012
Publisher: Jones & Bartlett Learning
Format: Paperback 358 pages

Summary

Acknowledged authors Eric N. Berkowitz , Steven G. Hillestad wrote Health Care Market Strategy: From Planning to Action comprising 358 pages back in 2012. Textbook and eTextbook are published under ISBN 0763789283 and 9780763789282. Since then Health Care Market Strategy: From Planning to Action textbook was available to sell back to BooksRun online for the top buyback price of $ 0.09 or rent at the marketplace.

Description

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model―called the strategy/action match―from which you will learn how to determine exactly which tactics to employ in a variety of settings.

In this new edition, you’ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations.

The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book