9780763738914-0763738913-Marketing Public Health: Strategies To Promote Social Change

Marketing Public Health: Strategies To Promote Social Change

ISBN-13: 9780763738914
ISBN-10: 0763738913
Edition: 2nd
Author: Michael Siegel
Publication date: 2006
Publisher: Jones & Bartlett Learning
Format: Paperback 608 pages
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Book details

ISBN-13: 9780763738914
ISBN-10: 0763738913
Edition: 2nd
Author: Michael Siegel
Publication date: 2006
Publisher: Jones & Bartlett Learning
Format: Paperback 608 pages

Summary

Marketing Public Health: Strategies To Promote Social Change (ISBN-13: 9780763738914 and ISBN-10: 0763738913), written by authors Michael Siegel, was published by Jones & Bartlett Learning in 2006. With an overall rating of 3.8 stars, it's a notable title among other Public Health (Administration & Medicine Economics, Preventive, Dentistry, Schools & Teaching) books. You can easily purchase or rent Marketing Public Health: Strategies To Promote Social Change (Paperback) from BooksRun, along with many other new and used Public Health books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.51.

Description

Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thoroughly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

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