9780761910022-0761910026-Audience Analysis

Audience Analysis

ISBN-13: 9780761910022
ISBN-10: 0761910026
Edition: 1
Author: McQuail, Denis
Publication date: 1997
Publisher: SAGE Publications, Inc
Format: Paperback 176 pages
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Book details

ISBN-13: 9780761910022
ISBN-10: 0761910026
Edition: 1
Author: McQuail, Denis
Publication date: 1997
Publisher: SAGE Publications, Inc
Format: Paperback 176 pages

Summary

Acknowledged authors McQuail, Denis wrote Audience Analysis comprising 176 pages back in 1997. Textbook and eTextbook are published under ISBN 0761910026 and 9780761910022. Since then Audience Analysis textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m

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