9780757579486-0757579485-Marketing for Sport Business Success

Marketing for Sport Business Success

ISBN-13: 9780757579486
ISBN-10: 0757579485
Edition: 1
Author: PARKHOUSE BONNIE, TURNER BRIAN, MILOCH KIMBERLY S
Publication date: 2012
Publisher: Kendall Hunt Publishing
Format: Paperback
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Book details

ISBN-13: 9780757579486
ISBN-10: 0757579485
Edition: 1
Author: PARKHOUSE BONNIE, TURNER BRIAN, MILOCH KIMBERLY S
Publication date: 2012
Publisher: Kendall Hunt Publishing
Format: Paperback

Summary

Acknowledged authors PARKHOUSE BONNIE , TURNER BRIAN , MILOCH KIMBERLY S wrote Marketing for Sport Business Success comprising pages back in 2012. Textbook and eTextbook are published under ISBN 0757579485 and 9780757579486. Since then Marketing for Sport Business Success textbook was available to sell back to BooksRun online for the top buyback price of $ 1.67 or rent at the marketplace.

Description

The field of sport marketing is growing….

The sports market in North America was worth $60.5 billion in 2014 and is expected to reach $73.5 billion by 2019. (Forbes)

As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.

Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport.

Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:

  • Includes a new chapter dedicated to the growing marketing trend of social media.
  • Features comprehensive discussion on the uniqueness of sport marketing ever published.
  • Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter.
  • Enhances the learning experience with an integrated website utilizing test questions, PowerPoint® slides, study guides, poll questions, and more.
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