Building a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your Business
Being a truly innovative company is more than dreaming up new products and services; it requires a complete change to a company's organizational culture, where innovation is embodied in everything that gets done by everyone who works there.
Supported with downloadable assessments and resources throughout, Building a Culture of Innovation presents a practical framework that business leaders and change agents can implement to design and embed permanent innovation. Authors Cris Beswick, Derek Bishop, and Jo Geraghty present a six-step Innovation Culture Change Framework to make change stick, beginning with assessing where and how an organization got to where it is currently and ending with allowing the new culture to grow. Each chapter contains tools and techniques, diagrams, helpful tips, and case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Cisco, and Siemens.
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