Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
ISBN-13:
9780735222847
ISBN-10:
0735222843
Edition:
Reprint
Author:
Adam Alter
Publication date:
2018
Publisher:
Penguin Books
Format:
Paperback
368 pages
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Book details
ISBN-13:
9780735222847
ISBN-10:
0735222843
Edition:
Reprint
Author:
Adam Alter
Publication date:
2018
Publisher:
Penguin Books
Format:
Paperback
368 pages
Summary
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (ISBN-13: 9780735222847 and ISBN-10: 0735222843), written by authors
Adam Alter, was published by Penguin Books in 2018.
With an overall rating of 3.7 stars, it's a notable title among other
Human-Computer Interaction
(Computer Science, Social Media, Internet & Social Media, Social Media for Business, Substance Abuse, Addiction & Recovery, Engineering, Behavioral Sciences, Social Aspects, Technology, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Paperback) from BooksRun,
along with many other new and used
Human-Computer Interaction
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.52.
Description
“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.
By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
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