9780692395394-0692395393-Myths and Misperceptions: How Markets Are Really Made in HVACR

Myths and Misperceptions: How Markets Are Really Made in HVACR

ISBN-13: 9780692395394
ISBN-10: 0692395393
Edition: 1
Author: Marks, J. Michael, Deist, Steve
Publication date: 2015
Publisher: HARDI Foundation
Format: Paperback 80 pages
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Book details

ISBN-13: 9780692395394
ISBN-10: 0692395393
Edition: 1
Author: Marks, J. Michael, Deist, Steve
Publication date: 2015
Publisher: HARDI Foundation
Format: Paperback 80 pages

Summary

Acknowledged authors Marks, J. Michael, Deist, Steve wrote Myths and Misperceptions: How Markets Are Really Made in HVACR comprising 80 pages back in 2015. Textbook and eTextbook are published under ISBN 0692395393 and 9780692395394. Since then Myths and Misperceptions: How Markets Are Really Made in HVACR textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

HARDI members can buy this book for $49 using the promotional code at the top of this page.

Demand creation comes down to who is spending the money. With that foundation, Indian River Consulting Group explored how customers in the HVACR industry choose both their brands and suppliers. And they uncovered why customers ultimately switch. Their answer – based on in-depth research commissioned by Heating, Air-conditioning and Refrigeration Distributors International – challenges many conventional industry beliefs. In this book, IRCG’s Mike Marks and Steve Deist explain the results of the research and provide powerful yet practical recommendations that manufacturers and distributors can put to use immediately.

Read this book to understand:

  • The keys to growing market share
  • Critical Selling Events: What they are and how you can exploit them
  • How distributors should deploy their sales and marketing resources
  • How manufacturers can answer critical questions about how many and which type of distributors to use in a market

This book will make you think differently about how you align your company with the best market opportunities for growth.

Quantity Discounts (on $49)*

  • 2-15 items: 15%
  • 16-30 items: 20%
  • 31-100 items: 30%
  • 101-250 Items: 40%
  • 251+ items: 50%

*The discount on multiple copies requires calling the HARDI Office at 888.253.2128 to place your order.

HARDI members can buy single copies of this book for $49 using the promotional code at the top of this page.

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