9780547079929-0547079923-Consumer Behavior

Consumer Behavior

ISBN-13: 9780547079929
ISBN-10: 0547079923
Edition: 5
Author: Hoyer, Wayne D., MacInnis, Deborah J.
Publication date: 2008
Publisher: Cengage Learning
Format: Hardcover 672 pages
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Book details

ISBN-13: 9780547079929
ISBN-10: 0547079923
Edition: 5
Author: Hoyer, Wayne D., MacInnis, Deborah J.
Publication date: 2008
Publisher: Cengage Learning
Format: Hardcover 672 pages

Summary

Acknowledged authors Hoyer, Wayne D., MacInnis, Deborah J. wrote Consumer Behavior comprising 672 pages back in 2008. Textbook and eTextbook are published under ISBN 0547079923 and 9780547079929. Since then Consumer Behavior textbook was available to sell back to BooksRun online for the top buyback price of $ 0.30 or rent at the marketplace.

Description

Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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