Marketing Planning and Strategy
ISBN-13:
9780538826488
ISBN-10:
0538826487
Edition:
4
Author:
Subhash Jain
Publication date:
1992
Publisher:
South-Western College Pub
Format:
Hardcover
920 pages
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Book details
ISBN-13:
9780538826488
ISBN-10:
0538826487
Edition:
4
Author:
Subhash Jain
Publication date:
1992
Publisher:
South-Western College Pub
Format:
Hardcover
920 pages
Summary
Marketing Planning and Strategy (ISBN-13: 9780538826488 and ISBN-10: 0538826487), written by authors
Subhash Jain, was published by South-Western College Pub in 1992.
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Description
Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguished marketing strategy from marketing management...
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