9780538480888-0538480882-Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

ISBN-13: 9780538480888
ISBN-10: 0538480882
Edition: 1
Author: Tim J. Smith
Publication date: 2011
Publisher: Cengage Learning
Format: Hardcover 344 pages
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Book details

ISBN-13: 9780538480888
ISBN-10: 0538480882
Edition: 1
Author: Tim J. Smith
Publication date: 2011
Publisher: Cengage Learning
Format: Hardcover 344 pages

Summary

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (ISBN-13: 9780538480888 and ISBN-10: 0538480882), written by authors Tim J. Smith, was published by Cengage Learning in 2011. With an overall rating of 4.0 stars, it's a notable title among other Management (Management & Leadership, Pricing, Marketing, Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (Hardcover) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.81.

Description

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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