9780538478229-0538478225-The Management of Technology and Innovation: A Strategic Approach

The Management of Technology and Innovation: A Strategic Approach

ISBN-13: 9780538478229
ISBN-10: 0538478225
Edition: 2
Author: Garry D. Bruton, Margaret A White
Publication date: 2010
Publisher: Cengage Learning
Format: Paperback 416 pages
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Book details

ISBN-13: 9780538478229
ISBN-10: 0538478225
Edition: 2
Author: Garry D. Bruton, Margaret A White
Publication date: 2010
Publisher: Cengage Learning
Format: Paperback 416 pages

Summary

The Management of Technology and Innovation: A Strategic Approach (ISBN-13: 9780538478229 and ISBN-10: 0538478225), written by authors Garry D. Bruton, Margaret A White, was published by Cengage Learning in 2010. With an overall rating of 4.4 stars, it's a notable title among other Management (Management & Leadership) books. You can easily purchase or rent The Management of Technology and Innovation: A Strategic Approach (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

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