The Management of Technology and Innovation: A Strategic Approach

ISBN-13: 9780538478229

ISBN-10: 0538478225

Author: Margaret A. White, Garry D. Bruton

Edition: 2

Publication date:
2010
Publisher:
Cengage Learning
Format:
Paperback 416 pages
Category:
Management
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Summary

Acknowledged author Margaret A. White wrote The Management of Technology and Innovation: A Strategic Approach comprising 416 pages back in 2010. Textbook and etextbook are published under ISBN 0538478225 and 9780538478229. Since then The Management of Technology and Innovation: A Strategic Approach textbook was available to sell back to BooksRun online for the top buyback price of $7.47 or rent at the marketplace.


Description

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.