The Strategic Management of Information Systems: Building a Digital Strategy, 4th Edition

ISBN-13: 9780470034675
ISBN-10: 047003467X
Edition: 4
Author: John Ward, Joe Peppard
Publication date: 2016
Publisher: Wiley
Format: Paperback 504 pages
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Book details

ISBN-13: 9780470034675
ISBN-10: 047003467X
Edition: 4
Author: John Ward, Joe Peppard
Publication date: 2016
Publisher: Wiley
Format: Paperback 504 pages

Summary

Acknowledged authors John Ward , Joe Peppard wrote The Strategic Management of Information Systems: Building a Digital Strategy, 4th Edition comprising 504 pages back in 2016. Textbook and eTextbook are published under ISBN 047003467X and 9780470034675. Since then The Strategic Management of Information Systems: Building a Digital Strategy, 4th Edition textbook was available to sell back to BooksRun online for the top buyback price of $ 20.92 or rent at the marketplace.

Description

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.

  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.

  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
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