9780470034675-047003467X-The Strategic Management of Information Systems: Building a Digital Strategy

The Strategic Management of Information Systems: Building a Digital Strategy

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ISBN-13: 9780470034675
ISBN-10: 047003467X
Edition: 4
Author: John Ward, Joe Peppard
Publication date: 2016
Publisher: Wiley
Format: Paperback 504 pages
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Book details

ISBN-13: 9780470034675
ISBN-10: 047003467X
Edition: 4
Author: John Ward, Joe Peppard
Publication date: 2016
Publisher: Wiley
Format: Paperback 504 pages

Summary

The Strategic Management of Information Systems: Building a Digital Strategy (ISBN-13: 9780470034675 and ISBN-10: 047003467X), written by authors John Ward, Joe Peppard, was published by Wiley in 2016. With an overall rating of 4.0 stars, it's a notable title among other Information Management (Processes & Infrastructure, Systems & Planning, Management & Leadership, Strategic Planning) books. You can easily purchase or rent The Strategic Management of Information Systems: Building a Digital Strategy (Paperback) from BooksRun, along with many other new and used Information Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.71.

Description

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.

  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.

  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
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