9780465061792-0465061796-PR! - A Social History of Spin

PR! - A Social History of Spin

ISBN-13: 9780465061792
ISBN-10: 0465061796
Edition: 10/16/96
Author: Ewen, Stuart
Publication date: 1996
Publisher: Basic Books
Format: Paperback 480 pages
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Book details

ISBN-13: 9780465061792
ISBN-10: 0465061796
Edition: 10/16/96
Author: Ewen, Stuart
Publication date: 1996
Publisher: Basic Books
Format: Paperback 480 pages

Summary

Acknowledged authors Ewen, Stuart wrote PR! - A Social History of Spin comprising 480 pages back in 1996. Textbook and eTextbook are published under ISBN 0465061796 and 9780465061792. Since then PR! - A Social History of Spin textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitionersfrom Edward Bernays to George Gallupexploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

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