9780444637598-0444637591-Handbook of the Economics of Marketing (Volume 1) (Handbooks in Economics)

Handbook of the Economics of Marketing (Volume 1) (Handbooks in Economics)

ISBN-13: 9780444637598
ISBN-10: 0444637591
Edition: 1
Publication date: 2019
Publisher: North Holland
Format: Hardcover 632 pages
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Book details

ISBN-13: 9780444637598
ISBN-10: 0444637591
Edition: 1
Publication date: 2019
Publisher: North Holland
Format: Hardcover 632 pages

Summary

Acknowledged author wrote Handbook of the Economics of Marketing (Volume 1) (Handbooks in Economics) comprising 632 pages back in 2019. Textbook and eTextbook are published under ISBN 0444637591 and 9780444637598. Since then Handbook of the Economics of Marketing (Volume 1) (Handbooks in Economics) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

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