9780415801850-0415801850-Reputation Management: The Key to Successful Public Relations and Corporate Communication

Reputation Management: The Key to Successful Public Relations and Corporate Communication

ISBN-13: 9780415801850
ISBN-10: 0415801850
Edition: 2
Author: Doorley, John, Garcia, Helio Fred
Publication date: 2010
Publisher: Routledge
Format: Paperback 456 pages
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Book details

ISBN-13: 9780415801850
ISBN-10: 0415801850
Edition: 2
Author: Doorley, John, Garcia, Helio Fred
Publication date: 2010
Publisher: Routledge
Format: Paperback 456 pages

Summary

Acknowledged authors Doorley, John, Garcia, Helio Fred wrote Reputation Management: The Key to Successful Public Relations and Corporate Communication comprising 456 pages back in 2010. Textbook and eTextbook are published under ISBN 0415801850 and 9780415801850. Since then Reputation Management: The Key to Successful Public Relations and Corporate Communication textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

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