9780415800570-0415800579-International Business: Strategy and the Multinational Company

International Business: Strategy and the Multinational Company

ISBN-13: 9780415800570
ISBN-10: 0415800579
Edition: 1
Author: John B. Cullen, K. Praveen Parboteeah
Publication date: 2009
Publisher: Routledge
Format: Hardcover 528 pages
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Book details

ISBN-13: 9780415800570
ISBN-10: 0415800579
Edition: 1
Author: John B. Cullen, K. Praveen Parboteeah
Publication date: 2009
Publisher: Routledge
Format: Hardcover 528 pages

Summary

International Business: Strategy and the Multinational Company (ISBN-13: 9780415800570 and ISBN-10: 0415800579), written by authors John B. Cullen, K. Praveen Parboteeah, was published by Routledge in 2009. With an overall rating of 4.0 stars, it's a notable title among other Economics (International Business, Systems & Planning, Management & Leadership, Strategic Planning, Processes & Infrastructure) books. You can easily purchase or rent International Business: Strategy and the Multinational Company (Hardcover) from BooksRun, along with many other new and used Economics books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook.

A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?"

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