9780415526593-0415526590-Applied Public Relations (Routledge Communication Series)

Applied Public Relations (Routledge Communication Series)

ISBN-13: 9780415526593
ISBN-10: 0415526590
Edition: 3
Author: Kathy Brittain Richardson
Publication date: 2015
Publisher: Routledge
Format: Paperback 270 pages
FREE US shipping on ALL non-marketplace orders
Marketplace
from $15.74 USD
Buy

From $15.74

Book details

ISBN-13: 9780415526593
ISBN-10: 0415526590
Edition: 3
Author: Kathy Brittain Richardson
Publication date: 2015
Publisher: Routledge
Format: Paperback 270 pages

Summary

Applied Public Relations (Routledge Communication Series) (ISBN-13: 9780415526593 and ISBN-10: 0415526590), written by authors Kathy Brittain Richardson, was published by Routledge in 2015. With an overall rating of 4.3 stars, it's a notable title among other Public Relations (Marketing & Sales, Credit Ratings & Repair, Personal Finance, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Applied Public Relations (Routledge Communication Series) (Paperback) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.6.

Description

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.

A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.

This Third Edition features:

  • 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students
  • New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work
  • Increased emphasis on ethics and social responsibility
  • Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book