9780415471183-0415471184-Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition

ISBN-13: 9780415471183
ISBN-10: 0415471184
Edition: 2nd
Author: Daymon, Christine, Holloway, Immy
Publication date: 2010
Publisher: Routledge
Format: Paperback 416 pages
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Book details

ISBN-13: 9780415471183
ISBN-10: 0415471184
Edition: 2nd
Author: Daymon, Christine, Holloway, Immy
Publication date: 2010
Publisher: Routledge
Format: Paperback 416 pages

Summary

Acknowledged authors Daymon, Christine, Holloway, Immy wrote Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition comprising 416 pages back in 2010. Textbook and eTextbook are published under ISBN 0415471184 and 9780415471183. Since then Qualitative Research Methods in Public Relations and Marketing Communications, 2nd Edition textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

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