9780367903848-0367903849-Strategic Planning for Public Relations

Strategic Planning for Public Relations

ISBN-13: 9780367903848
ISBN-10: 0367903849
Edition: 6
Author: Ronald D. Smith
Publication date: 2020
Publisher: Routledge
Format: Paperback 622 pages
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ISBN-13: 9780367903848
ISBN-10: 0367903849
Edition: 6
Author: Ronald D. Smith
Publication date: 2020
Publisher: Routledge
Format: Paperback 622 pages

Summary

Strategic Planning for Public Relations (ISBN-13: 9780367903848 and ISBN-10: 0367903849), written by authors Ronald D. Smith, was published by Routledge in 2020. With an overall rating of 4.3 stars, it's a notable title among other Systems & Planning (Management & Leadership) books. You can easily purchase or rent Strategic Planning for Public Relations (Paperback) from BooksRun, along with many other new and used Systems & Planning books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $12.02.

Description

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns.

 

Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight social media within the PESO framework of paid, earned, shared, and owned media.

 

As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

 

Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors' manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

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