9780367469542-0367469545-Destination Marketing: Essentials

Destination Marketing: Essentials

ISBN-13: 9780367469542
ISBN-10: 0367469545
Edition: 3
Author: Steven Pike
Publication date: 2020
Publisher: Routledge
Format: Paperback 336 pages
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Book details

ISBN-13: 9780367469542
ISBN-10: 0367469545
Edition: 3
Author: Steven Pike
Publication date: 2020
Publisher: Routledge
Format: Paperback 336 pages

Summary

Destination Marketing: Essentials (ISBN-13: 9780367469542 and ISBN-10: 0367469545), written by authors Steven Pike, was published by Routledge in 2020. With an overall rating of 4.5 stars, it's a notable title among other Hospitality, Travel & Tourism (Industries) books. You can easily purchase or rent Destination Marketing: Essentials (Paperback, Used) from BooksRun, along with many other new and used Hospitality, Travel & Tourism books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $3.31.

Description

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.
This new third edition has been revised and updated to include:
27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19
Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points
New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing
Links to free access of the author’s journal articles on destination marketing
Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions
It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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