9780367367732-0367367734-The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication

ISBN-13: 9780367367732
ISBN-10: 0367367734
Edition: 1
Author: Holtzhausen, Derina
Publication date: 2019
Publisher: Routledge
Format: Paperback 620 pages
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Book details

ISBN-13: 9780367367732
ISBN-10: 0367367734
Edition: 1
Author: Holtzhausen, Derina
Publication date: 2019
Publisher: Routledge
Format: Paperback 620 pages

Summary

Acknowledged authors Holtzhausen, Derina wrote The Routledge Handbook of Strategic Communication comprising 620 pages back in 2019. Textbook and eTextbook are published under ISBN 0367367734 and 9780367367732. Since then The Routledge Handbook of Strategic Communication textbook was available to sell back to BooksRun online for the top buyback price of $ 5.04 or rent at the marketplace.

Description

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• conceptual foundations,

• institutional and organizational dimensions,

• implementing strategic communication, and

• domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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