9780367367732-0367367734-The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)

ISBN-13: 9780367367732
ISBN-10: 0367367734
Edition: 1
Author: Ansgar Zerfass, Derina Holtzhausen
Publication date: 2019
Publisher: Routledge
Format: Paperback 596 pages
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ISBN-13: 9780367367732
ISBN-10: 0367367734
Edition: 1
Author: Ansgar Zerfass, Derina Holtzhausen
Publication date: 2019
Publisher: Routledge
Format: Paperback 596 pages

Summary

The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies) (ISBN-13: 9780367367732 and ISBN-10: 0367367734), written by authors Ansgar Zerfass, Derina Holtzhausen, was published by Routledge in 2019. With an overall rating of 3.8 stars, it's a notable title among other Advertising (Marketing & Sales, Public Relations, Communications, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies) (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $1.56.

Description

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• conceptual foundations,

• institutional and organizational dimensions,

• implementing strategic communication, and

• domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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