9780367281571-0367281570-Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

ISBN-13: 9780367281571
ISBN-10: 0367281570
Edition: 6
Author: Ronald D. Smith
Publication date: 2019
Publisher: Routledge
Format: Paperback 474 pages
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Book details

ISBN-13: 9780367281571
ISBN-10: 0367281570
Edition: 6
Author: Ronald D. Smith
Publication date: 2019
Publisher: Routledge
Format: Paperback 474 pages

Summary

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media (ISBN-13: 9780367281571 and ISBN-10: 0367281570), written by authors Ronald D. Smith, was published by Routledge in 2019. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Marketing & Sales, Public Relations, Business Writing, Business Skills, Communication, Words, Language & Grammar , Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $10.08.

Description

The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice.

Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing and practice their writing skills. Ethical and legal issues are woven throughout the text, which covers public relations writing formats for both journalistic and organizational media.

This new edition updates and expands its coverage of writing for digital and social media―including blogs, websites and wikis, as well as social networking (Facebook), microblogging (Twitter), photo sharing (Instagram and Snapchat) and video sharing (YouTube). This range reflects the current landscape of public relations writing, preparing undergraduate students for a public relations career.

Becoming a Public Relations Writer is a trusted resource for courses in public relations, media writing and strategic communication. Previous editions of this text have been adopted by more than 190 colleges and universities in the U.S. and among other English-speaking nations.

Complementary online materials are provided for both instructors and students; instructors have access to support materials such as test banks, chapter overviews and a sample syllabus, while students will benefit from career prep resources such as ethics codes, an overview of professional organizations and sample news packages. Visit the Companion Website at www.routledge.com/cw/smith.

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