9780367178727-0367178729-Applied Communication Research Methods: Getting Started as a Researcher

Applied Communication Research Methods: Getting Started as a Researcher

ISBN-13: 9780367178727
ISBN-10: 0367178729
Edition: 2
Author: Boyle, Michael, Schmierbach, Mike
Publication date: 2019
Publisher: Routledge
Format: Paperback 484 pages
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Book details

ISBN-13: 9780367178727
ISBN-10: 0367178729
Edition: 2
Author: Boyle, Michael, Schmierbach, Mike
Publication date: 2019
Publisher: Routledge
Format: Paperback 484 pages

Summary

Acknowledged authors Boyle, Michael, Schmierbach, Mike wrote Applied Communication Research Methods: Getting Started as a Researcher comprising 484 pages back in 2019. Textbook and eTextbook are published under ISBN 0367178729 and 9780367178727. Since then Applied Communication Research Methods: Getting Started as a Researcher textbook was available to sell back to BooksRun online for the top buyback price of $ 24.16 or rent at the marketplace.

Description

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth―examples of methods as applied in scholarly research
  • Reflect & React―problems and issues that promote reflection and discussion
  • Voices from Industry―Q&As with professionals working in communication industries
  • End-of-Unit Activities―exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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