9780324316988-0324316984-Marketing Channels

Marketing Channels

ISBN-13: 9780324316988
ISBN-10: 0324316984
Edition: 8
Author: Bert Rosenbloom
Publication date: 2011
Publisher: Cengage Learning
Format: Hardcover 696 pages
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Book details

ISBN-13: 9780324316988
ISBN-10: 0324316984
Edition: 8
Author: Bert Rosenbloom
Publication date: 2011
Publisher: Cengage Learning
Format: Hardcover 696 pages

Summary

Marketing Channels (ISBN-13: 9780324316988 and ISBN-10: 0324316984), written by authors Bert Rosenbloom, was published by Cengage Learning in 2011. With an overall rating of 3.7 stars, it's a notable title among other Systems & Planning (Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Channels (Hardcover, Used) from BooksRun, along with many other new and used Systems & Planning books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.56.

Description

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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