Trademark and Unfair Competition Law: Cases and Comments (American Casebook Series)

ISBN-13: 9780314906502

ISBN-10: 0314906509

Author: Peter Maggs, Roger Schechter

Edition: 7

Publication date:
2012
Publisher:
West Academic Publishing
Format:
Hardcover 1104 pages
Category:
Economics, Law, Microeconomics, Writing
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Summary

Acknowledged author Peter Maggs wrote Trademark and Unfair Competition Law: Cases and Comments (American Casebook Series) comprising 1104 pages back in 2012. Textbook and etextbook are published under ISBN 0314906509 and 9780314906502. Since then Trademark and Unfair Competition Law: Cases and Comments (American Casebook Series) textbook was available to sell back to BooksRun online for the top buyback price of $13.83 or rent at the marketplace.


Description

The latest edition of this popular casebook includes full coverage of the principles surrounding trademark acquisition and registration under federal law, as well as infringement and dilution issues. Novel issues involving trademark usage in the online context are treated in depth. The book also deals with competitor false advertising remedies under the Lanham Act and public enforcement of prohibitions against unfair and deceptive practices by the Federal Trade Commission. Case selection is made with an eye toward holding student interest; provocative notes and questions make the book highly teachable.