9780313392443-0313392447-We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has

We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has

ISBN-13: 9780313392443
ISBN-10: 0313392447
Author: Bob (EDT) Batchelor,Danielle Sarver Coombs,Danielle Sarver (EDT) Coombs,Danielle (EDT) Coombs Bob Batchelor
Publication date: 2014
Publisher: Praeger
Format: Hardcover 1004 pages
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Book details

ISBN-13: 9780313392443
ISBN-10: 0313392447
Author: Bob (EDT) Batchelor,Danielle Sarver Coombs,Danielle Sarver (EDT) Coombs,Danielle (EDT) Coombs Bob Batchelor
Publication date: 2014
Publisher: Praeger
Format: Hardcover 1004 pages

Summary

Acknowledged author Bob (EDT) Batchelor,Danielle Sarver Coombs,Danielle Sarver (EDT) Coombs,Danielle (EDT) Coombs Bob Batchelor wrote We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has comprising 1004 pages back in 2014. Textbook and eTextbook are published under ISBN 0313392447 and 9780313392443. Since then We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life―from what we eat and drink to the clothes we wear and the cars we drive.

In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream."

The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.


• Includes original essays by noted cultural and advertising historians, commentators, and journalists

• Provides analysis from experts in advertising and popular culture that places American advertising in historical and cultural context

• Supplies a comprehensive examination of advertising history and its consequences across modern America

• Presents an extensive analysis of the role of new media and the Internet

• Documents why advertising is necessary, not only for companies, but in determining what being "an American" constitutes

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