9780313267987-0313267987-Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies)

Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies)

ISBN-13: 9780313267987
ISBN-10: 0313267987
Edition: Illustrated
Author: Kern Foxworth, Marilyn
Publication date: 1994
Publisher: Praeger
Format: Hardcover 256 pages
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Book details

ISBN-13: 9780313267987
ISBN-10: 0313267987
Edition: Illustrated
Author: Kern Foxworth, Marilyn
Publication date: 1994
Publisher: Praeger
Format: Hardcover 256 pages

Summary

Acknowledged authors Kern Foxworth, Marilyn wrote Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies) comprising 256 pages back in 1994. Textbook and eTextbook are published under ISBN 0313267987 and 9780313267987. Since then Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow (Contributions in Afro-American and African Studies) textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley

Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.

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