9780262039444-0262039443-IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)

IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)

ISBN-13: 9780262039444
ISBN-10: 0262039443
Edition: 1
Author: James W. Cortada
Publication date: 2019
Publisher: The MIT Press
Format: Hardcover 752 pages
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Book details

ISBN-13: 9780262039444
ISBN-10: 0262039443
Edition: 1
Author: James W. Cortada
Publication date: 2019
Publisher: The MIT Press
Format: Hardcover 752 pages

Summary

IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) (ISBN-13: 9780262039444 and ISBN-10: 0262039443), written by authors James W. Cortada, was published by The MIT Press in 2019. With an overall rating of 4.5 stars, it's a notable title among other Company Profiles (Biography & History, Computer & Technology Industry, Business Technology, History, History & Culture, Technology) books. You can easily purchase or rent IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) (Hardcover) from BooksRun, along with many other new and used Company Profiles books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $3.32.

Description

A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

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