9780262039444-0262039443-IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)

IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing)

ISBN-13: 9780262039444
ISBN-10: 0262039443
Edition: Illustrated
Author: Cortada, James W.
Publication date: 2019
Publisher: The MIT Press
Format: Hardcover 752 pages
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Book details

ISBN-13: 9780262039444
ISBN-10: 0262039443
Edition: Illustrated
Author: Cortada, James W.
Publication date: 2019
Publisher: The MIT Press
Format: Hardcover 752 pages

Summary

Acknowledged authors Cortada, James W. wrote IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) comprising 752 pages back in 2019. Textbook and eTextbook are published under ISBN 0262039443 and 9780262039444. Since then IBM: The Rise and Fall and Reinvention of a Global Icon (History of Computing) textbook was available to sell back to BooksRun online for the top buyback price of $ 5.22 or rent at the marketplace.

Description

A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.

Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company's shift in focus from hardware to software. He discusses IBM's business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM's unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.

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