9780240812564-0240812565-Electronic Media, Second Edition: Then, Now, and Later

Electronic Media, Second Edition: Then, Now, and Later

ISBN-13: 9780240812564
ISBN-10: 0240812565
Edition: 2
Author: Medoff, Norman, Kaye, Barbara K.
Publication date: 2010
Publisher: Focal Press
Format: Paperback 318 pages
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Book details

ISBN-13: 9780240812564
ISBN-10: 0240812565
Edition: 2
Author: Medoff, Norman, Kaye, Barbara K.
Publication date: 2010
Publisher: Focal Press
Format: Paperback 318 pages

Summary

Acknowledged authors Medoff, Norman, Kaye, Barbara K. wrote Electronic Media, Second Edition: Then, Now, and Later comprising 318 pages back in 2010. Textbook and eTextbook are published under ISBN 0240812565 and 9780240812564. Since then Electronic Media, Second Edition: Then, Now, and Later textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later” approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media.

FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.



. Overview of the history of electronic media, industry terms, and current media trends
. Exploration of electronic media from both a media consumer and provider's perspective
. Consideration of social media and its effects on everday and mass communication
. Unique "See It Then, See It Now, See It Later" chapter structure places electronic media history into historical context
. Companion Web site provides further insights to how communication technologies work
. Now available in major e-reader formats and apps!
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