9780205897766-0205897762-Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition)

Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition)

ISBN-13: 9780205897766
ISBN-10: 0205897762
Edition: 6
Author: David W. Guth, Charles Marsh Ph.D.
Publication date: 2016
Publisher: Pearson
Format: Loose Leaf 384 pages
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Book details

ISBN-13: 9780205897766
ISBN-10: 0205897762
Edition: 6
Author: David W. Guth, Charles Marsh Ph.D.
Publication date: 2016
Publisher: Pearson
Format: Loose Leaf 384 pages

Summary

Acknowledged authors David W. Guth , Charles Marsh Ph.D. wrote Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition) comprising 384 pages back in 2016. Textbook and eTextbook are published under ISBN 0205897762 and 9780205897766. Since then Public Relations: A Values-Driven Approach -- Books a la Carte (6th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 48.00 or rent at the marketplace.

Description

For courses in Introduction to Public Relations

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.

NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

Public Relations: A Values-Driven Approach, Sixth Edition is also available via Revel™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

You can also purchase a loose-leaf print reference to complement Revel Public Relations: A Values-Driven Approach . This is optional.

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