The Cultural Dimension of Global Business: United States Edition

ISBN-13: 9780205835591

ISBN-10: 0205835597

Author: Gary Ferraro, Elizabeth K. Briody

Edition: 7

Publication date:
2012
Publisher:
Routledge
Format:
Paperback 304 pages
Category:
Business
 
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Summary

Acknowledged author Gary Ferraro wrote The Cultural Dimension of Global Business: United States Edition comprising 304 pages back in 2012. Textbook and etextbook are published under ISBN 0205835597 and 9780205835591. Since then The Cultural Dimension of Global Business: United States Edition textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.


Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.