9780205835591-0205835597-The Cultural Dimension of Global Business (7th Edition)

The Cultural Dimension of Global Business (7th Edition)

ISBN-13: 9780205835591
ISBN-10: 0205835597
Edition: 7
Author: Gary Ferraro, Elizabeth Briody
Publication date: 2012
Publisher: Pearson
Format: Paperback 304 pages
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Book details

ISBN-13: 9780205835591
ISBN-10: 0205835597
Edition: 7
Author: Gary Ferraro, Elizabeth Briody
Publication date: 2012
Publisher: Pearson
Format: Paperback 304 pages

Summary

The Cultural Dimension of Global Business (7th Edition) (ISBN-13: 9780205835591 and ISBN-10: 0205835597), written by authors Gary Ferraro, Elizabeth Briody, was published by Pearson in 2012. With an overall rating of 3.6 stars, it's a notable title among other Negotiating (Business Skills, Cultural, Anthropology, Anthropology, Behavioral Sciences, Management & Leadership) books. You can easily purchase or rent The Cultural Dimension of Global Business (7th Edition) (Paperback, Used) from BooksRun, along with many other new and used Negotiating books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.39.

Description

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

Learning Goals

Upon completing this book readers will be able to:

  • Understand the interaction between global business and culture
  • Discuss comparative values and cultural differences
  • Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
  • Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.

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