9780199732357-0199732353-Persuasion: Theory and Applications

Persuasion: Theory and Applications

ISBN-13: 9780199732357
ISBN-10: 0199732353
Edition: 1
Author: Lillian Beeson
Publication date: 2014
Publisher: Oxford University Press
Format: Paperback 400 pages
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Book details

ISBN-13: 9780199732357
ISBN-10: 0199732353
Edition: 1
Author: Lillian Beeson
Publication date: 2014
Publisher: Oxford University Press
Format: Paperback 400 pages

Summary

Persuasion: Theory and Applications (ISBN-13: 9780199732357 and ISBN-10: 0199732353), written by authors Lillian Beeson, was published by Oxford University Press in 2014. With an overall rating of 4.1 stars, it's a notable title among other Communication (Words, Language & Grammar , Rhetoric, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Persuasion: Theory and Applications (Paperback) from BooksRun, along with many other new and used Communication books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $21.75.

Description

By including works from Aristotle to Kenneth Burke, Persuasion: Theory and Applications provides a comprehensive introduction to persuasion. Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.

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