Behavioral Economics and Public Health

ISBN-13: 9780199398331

ISBN-10: 019939833X

Edition: 1

Publication date:
Oxford University Press
Paperback 384 pages
Business, Economics, Psychology, Epidemiology
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Acknowledged author wrote Behavioral Economics and Public Health comprising 384 pages back in 2015. Textbook and etextbook are published under ISBN 019939833X and 9780199398331. Since then Behavioral Economics and Public Health textbook was available to sell back to BooksRun online for the top buyback price of $4.37 or rent at the marketplace.


Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.