9780190845582-0190845589-Global Social Media Design: Bridging Differences Across Cultures (Human Technology Interaction Series)

Global Social Media Design: Bridging Differences Across Cultures (Human Technology Interaction Series)

ISBN-13: 9780190845582
ISBN-10: 0190845589
Author: Huatong Sun
Publication date: 2020
Publisher: Oxford University Press
Format: Hardcover 288 pages
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ISBN-13: 9780190845582
ISBN-10: 0190845589
Author: Huatong Sun
Publication date: 2020
Publisher: Oxford University Press
Format: Hardcover 288 pages

Summary

Global Social Media Design: Bridging Differences Across Cultures (Human Technology Interaction Series) (ISBN-13: 9780190845582 and ISBN-10: 0190845589), written by authors Huatong Sun, was published by Oxford University Press in 2020. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent Global Social Media Design: Bridging Differences Across Cultures (Human Technology Interaction Series) (Hardcover) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.7.

Description

Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun, author of Cross-Cultural Technology Design, presents theory, method, and case studies to uncover the global
interconnectedness of social media design and reorient universal design standards. Centering on the dynamics between structure and agency, Sun draws on practice theories and transnational fieldwork and articulates a critical design approach. The "CLUE2 (CLUE squared)" framework extends from situated
activity to social practice, and connects macro institutions with micro interactions to redress asymmetrical relations in everyday life.

Why were Japanese users not crazed about Facebook? Would Twitter have had been more successful than its copycat Weibo in China if not banned? How did mobilities and value propositions play out in the competition of WhatsApp, WeChat, LINE, and KakaoTalk for global growth? Illustrating the cultural
entanglement with a relational view of design, Sun provides three provocative accounts of cross-cultural social media design and use. Concepts such as affordance, genre, and uptake are demonstrated as design tools to bind the material with the discursive and leap from the critical to the generative
for culturally sustaining design.

Sun calls to reshape the crossroads into a design square where differences are nourished as design resources, where diverse discourses interact for innovation, and where alternative design epistemes thrive from the local. This timely book will appeal to researchers, students, and practitioners who
design across disciplines, paradigms, and boundaries to bridge differences in this increasingly globalized world.

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