9780190694050-019069405X-Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics)

Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics)

ISBN-13: 9780190694050
ISBN-10: 019069405X
Edition: 2
Author: Stromer-Galley, Jennifer
Publication date: 2019
Publisher: Oxford University Press
Format: Paperback 304 pages
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Book details

ISBN-13: 9780190694050
ISBN-10: 019069405X
Edition: 2
Author: Stromer-Galley, Jennifer
Publication date: 2019
Publisher: Oxford University Press
Format: Paperback 304 pages

Summary

Acknowledged authors Stromer-Galley, Jennifer wrote Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics) comprising 304 pages back in 2019. Textbook and eTextbook are published under ISBN 019069405X and 9780190694050. Since then Presidential Campaigning in the Internet Age (Oxford Studies in Digital Politics) textbook was available to sell back to BooksRun online for the top buyback price of $ 2.76 or rent at the marketplace.

Description

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies.

Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate.

In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

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