Strategic Brand Management: Lessons for Winning Brands in Globalized Markets

Strategic Brand Management: Lessons for Winning Brands in Globalized Markets (ISBN-13: 9780190646004 and ISBN-10: 0190646004), written by authors Deborah Roedder John, Carlos J. Torelli, was published by Oxford University Press in 2017. With an overall rating of 3.8 stars, it's a notable title among other Management (Management & Leadership, Accounting) books. You can easily purchase or rent Strategic Brand Management: Lessons for Winning Brands in Globalized Markets (Paperback) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $13.48.