Social Media and Mobile Marketing Strategy
ISBN-13:
9780190215071
ISBN-10:
0190215070
Edition:
1
Author:
Randi Priluck
Publication date:
2016
Publisher:
Oxford University Press
Format:
Paperback
496 pages
Category:
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780190215071
ISBN-10:
0190215070
Edition:
1
Author:
Randi Priluck
Publication date:
2016
Publisher:
Oxford University Press
Format:
Paperback
496 pages
Category:
Retailing
,
Industries
,
Marketing
,
Marketing & Sales
Summary
Social Media and Mobile Marketing Strategy (ISBN-13: 9780190215071 and ISBN-10: 0190215070), written by authors
Randi Priluck, was published by Oxford University Press in 2016.
With an overall rating of 4.1 stars, it's a notable title among other
Retailing
(Industries, Marketing, Marketing & Sales) books. You can easily purchase or rent Social Media and Mobile Marketing Strategy (Paperback, Used) from BooksRun,
along with many other new and used
Retailing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.32.
Description
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
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