Multivariate Data Analysis (7th Edition)
ISBN-13:
9780138132637
ISBN-10:
0138132631
Edition:
7
Author:
Joseph F. Hair Jr., William C. Black, Barry J. Babin, Rolph E. Anderson
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
816 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780138132637
ISBN-10:
0138132631
Edition:
7
Author:
Joseph F. Hair Jr., William C. Black, Barry J. Babin, Rolph E. Anderson
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
816 pages
Category:
Marketing
,
Marketing & Sales
Summary
Multivariate Data Analysis (7th Edition) (ISBN-13: 9780138132637 and ISBN-10: 0138132631), written by authors
Joseph F. Hair Jr., William C. Black, Barry J. Babin, Rolph E. Anderson, was published by Pearson in 2009.
With an overall rating of 3.7 stars, it's a notable title among other
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Description
For graduate and upper-level undergraduate marketing research courses.
For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.
In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis.
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.
In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.
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