Global Marketing Management
ISBN-13:
9780136157397
ISBN-10:
0136157394
Edition:
8
Author:
Warren Keegan
Publication date:
2013
Publisher:
Pearson
Format:
Hardcover
480 pages
Category:
Management
,
Management & Leadership
FREE US shipping
Book details
ISBN-13:
9780136157397
ISBN-10:
0136157394
Edition:
8
Author:
Warren Keegan
Publication date:
2013
Publisher:
Pearson
Format:
Hardcover
480 pages
Category:
Management
,
Management & Leadership
Summary
Global Marketing Management (ISBN-13: 9780136157397 and ISBN-10: 0136157394), written by authors
Warren Keegan, was published by Pearson in 2013.
With an overall rating of 4.4 stars, it's a notable title among other
Management
(Management & Leadership) books. You can easily purchase or rent Global Marketing Management (Hardcover, Used) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
The leading MBA text in international marketing–with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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