9780136157397-0136157394-Global Marketing Management

Global Marketing Management

ISBN-13: 9780136157397
ISBN-10: 0136157394
Edition: 8
Author: Warren Keegan
Publication date: 2013
Publisher: Pearson
Format: Hardcover 480 pages
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Book details

ISBN-13: 9780136157397
ISBN-10: 0136157394
Edition: 8
Author: Warren Keegan
Publication date: 2013
Publisher: Pearson
Format: Hardcover 480 pages

Summary

Global Marketing Management (ISBN-13: 9780136157397 and ISBN-10: 0136157394), written by authors Warren Keegan, was published by Pearson in 2013. With an overall rating of 4.4 stars, it's a notable title among other Management (Management & Leadership) books. You can easily purchase or rent Global Marketing Management (Hardcover, Used) from BooksRun, along with many other new and used Management books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.34.

Description

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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