Kleppner's Advertising Procedure
ISBN-13:
9780136110828
ISBN-10:
0136110827
Edition:
18
Author:
Karen King, Ronald Lane, Tom Russell
Publication date:
2010
Publisher:
Pearson
Format:
Hardcover
840 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136110828
ISBN-10:
0136110827
Edition:
18
Author:
Karen King, Ronald Lane, Tom Russell
Publication date:
2010
Publisher:
Pearson
Format:
Hardcover
840 pages
Category:
Advertising
,
Marketing & Sales
Summary
Kleppner's Advertising Procedure (ISBN-13: 9780136110828 and ISBN-10: 0136110827), written by authors
Karen King, Ronald Lane, Tom Russell, was published by Pearson in 2010.
With an overall rating of 3.7 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Kleppner's Advertising Procedure (Hardcover, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $13.12.
Description
An all-inclusive introduction to the exciting and dynamic world of advertising.
Kleppner’s Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives.
The eighteenth edition reflects how new media has changed advertising.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
