9780136107217-0136107214-Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

ISBN-13: 9780136107217
ISBN-10: 0136107214
Edition: 7th
Author: Jochen Wirtz, Christopher H. Lovelock
Publication date: 2010
Publisher: Pearson College Div
Format: Hardcover 626 pages
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Book details

ISBN-13: 9780136107217
ISBN-10: 0136107214
Edition: 7th
Author: Jochen Wirtz, Christopher H. Lovelock
Publication date: 2010
Publisher: Pearson College Div
Format: Hardcover 626 pages

Summary

Services Marketing: People, Technology, Strategy (ISBN-13: 9780136107217 and ISBN-10: 0136107214), written by authors Jochen Wirtz, Christopher H. Lovelock, was published by Pearson College Div in 2010. With an overall rating of 4.1 stars, it's a notable title among other Advertising (Marketing & Sales, Marketing) books. You can easily purchase or rent Services Marketing: People, Technology, Strategy (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.59.

Description

The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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