Strategic Marketing Problems: Cases and Comments
ISBN-13:
9780136107064
ISBN-10:
0136107060
Edition:
12
Author:
Robert A. Peterson, Roger A. Kerin
Publication date:
2009
Publisher:
Pearson College Div
Format:
Hardcover
708 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780136107064
ISBN-10:
0136107060
Edition:
12
Author:
Robert A. Peterson, Roger A. Kerin
Publication date:
2009
Publisher:
Pearson College Div
Format:
Hardcover
708 pages
Category:
Marketing
,
Marketing & Sales
Summary
Strategic Marketing Problems: Cases and Comments (ISBN-13: 9780136107064 and ISBN-10: 0136107060), written by authors
Robert A. Peterson, Roger A. Kerin, was published by Pearson College Div in 2009.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Strategic Marketing Problems: Cases and Comments (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.59.
Description
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET: Relevant information and case studies for marketing executives and professionals.
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