The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
ISBN-13:
9780136106814
ISBN-10:
0136106811
Edition:
5
Author:
Thomas T. Nagle, John Hogan, Joseph Zale
Publication date:
2010
Publisher:
Routledge
Format:
Hardcover
352 pages
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Book details
ISBN-13:
9780136106814
ISBN-10:
0136106811
Edition:
5
Author:
Thomas T. Nagle, John Hogan, Joseph Zale
Publication date:
2010
Publisher:
Routledge
Format:
Hardcover
352 pages
Summary
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (ISBN-13: 9780136106814 and ISBN-10: 0136106811), written by authors
Thomas T. Nagle, John Hogan, Joseph Zale, was published by Routledge in 2010.
With an overall rating of 4.2 stars, it's a notable title among other
Systems & Planning
(Management & Leadership, Marketing, Marketing & Sales, Purchasing & Buying, Processes & Infrastructure, Strategic Planning) books. You can easily purchase or rent The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (Hardcover) from BooksRun,
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Description
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
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