9780136085430-0136085431-Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation

ISBN-13: 9780136085430
ISBN-10: 0136085431
Edition: 6th
Author: Naresh K Malhotra
Publication date: 2009
Publisher: Pearson
Format: Hardcover 897 pages
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Book details

ISBN-13: 9780136085430
ISBN-10: 0136085431
Edition: 6th
Author: Naresh K Malhotra
Publication date: 2009
Publisher: Pearson
Format: Hardcover 897 pages

Summary

Marketing Research: An Applied Orientation (ISBN-13: 9780136085430 and ISBN-10: 0136085431), written by authors Naresh K Malhotra, was published by Pearson in 2009. With an overall rating of 4.4 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Marketing Research: An Applied Orientation (Hardcover) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.4.

Description

For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
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