Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
ISBN-13:
9780136082996
ISBN-10:
0136082998
Edition:
1
Author:
Gaetan T. Giannini Jr.
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
312 pages
Category:
Marketing
,
Marketing & Sales
,
Public Relations
FREE US shipping
Book details
ISBN-13:
9780136082996
ISBN-10:
0136082998
Edition:
1
Author:
Gaetan T. Giannini Jr.
Publication date:
2009
Publisher:
Pearson
Format:
Paperback
312 pages
Category:
Marketing
,
Marketing & Sales
,
Public Relations
Summary
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media (ISBN-13: 9780136082996 and ISBN-10: 0136082998), written by authors
Gaetan T. Giannini Jr., was published by Pearson in 2009.
With an overall rating of 4.5 stars, it's a notable title among other
Marketing
(Marketing & Sales, Public Relations) books. You can easily purchase or rent Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.62.
Description
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
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