9780136082996-0136082998-Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

ISBN-13: 9780136082996
ISBN-10: 0136082998
Edition: 1
Author: Gaetan T. Giannini Jr.
Publication date: 2009
Publisher: Pearson
Format: Paperback 312 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9780136082996
ISBN-10: 0136082998
Edition: 1
Author: Gaetan T. Giannini Jr.
Publication date: 2009
Publisher: Pearson
Format: Paperback 312 pages

Summary

Acknowledged authors Gaetan T. Giannini Jr. wrote Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media comprising 312 pages back in 2009. Textbook and eTextbook are published under ISBN 0136082998 and 9780136082996. Since then Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media textbook was available to sell back to BooksRun online for the top buyback price of $ 24.72 or rent at the marketplace.

Description

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS
: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET
: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.

Rate this book Rate this book

We would LOVE it if you could help us and other readers by reviewing the book